07.09.2013

Alabama Gulf Seafood Partners with Back Forty Beer Company

Expanding local craft brewery shares a taste of home by sporting Alabama Gulf Seafood logo on bottles

New packaging designs for Back Forty Beer Company (Back Forty), an award-winning craft brewery located in Gadsden, AL, will now include the Alabama Gulf Seafood logo.

The partnership is a natural collaboration between two statewide sources of pride – Alabama’s abundant seafood industry, and the state’s expanding craft beer culture.

Effective immediately at all Back Forty Beer retailers across Alabama, the Alabama Gulf Seafood logo will appear on five of Back Forty’s most popular varieties, including: Truck Stop Honey Brown Ale, Freckle Belly IPA, Fence Post Session Ale, Spring Seasonal Peach Wheat and Summer Seasonal Biere de Garde.

“The timing of this announcement is ideal,” said Chris Blankenship, Director of Alabama’s Marine Resources Division and Program Administrator for the Alabama Seafood Marketing Commission. “We are in the middle of summer, with several types of Alabama Gulf Seafood at their peak. Consumers of Alabama Gulf Seafood and lovers of craft beer can truly enjoy the best of both worlds.”

“The relationship between craft beer and the culinary world is something that defines our company,” said Back Forty’s Marketing Manager, Brad Wilson. “That’s why we decided to include food pairing suggestions on all of our packaging materials.”

Since its launch in Spring 2011, the Alabama Gulf Seafood website, www.eatalabamaseafood.com, has become a favorite recipe destination for foodies of all types who want to make the most of Alabama’s seafood bounty. Offering beverage pairings is a natural next step.

“As Back Forty continues to expand on the concept of beer and food pairings, we are committed to supporting the vibrant culinary community that thrives within

Alabama,” said Wilson. “The new packaging designs already made a splash earlier this month during a celebrity dinner with Chef Chris Hastings at The James Beard Foundation in New York City, and were featured in an American Craft Beer Week appearance on NBC’s Today Show.”

For more information on where to find Back Forty Beer, visit www.backfortybeer.com.

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About Back Forty Beer Company
Founded in 2009, Back Forty Beer Company is one of the oldest Alabama breweries and the first to distribute outside the state. Back Forty beers are available statewide in Alabama, Florida, Georgia and Mississippi. The brewery is located in Historic Downtown Gadsden, Alabama. Tap room hours are Wednesday and Thursday, 5-7 p.m.; Friday and Saturday, 3-9 p.m. Brewery tours are offered on Saturdays.

About the Alabama Seafood Marketing Commission
Established by Alabama Governor Robert Bentley by executive order signed in March of 2011, the Alabama Seafood Marketing Commission (ASMC) was created to help provide advice, oversight, management and encouragement to the marketing of Alabama seafood. Led by Chris Blankenship, director of the Alabama Marine Resource Division of the Alabama Department of Conservation and Natural Resources, the ASMC is comprised of volunteer members appointed by the Governor that includes fishermen, processors, charter boat operators, retailers, restaurant owners and others directly and indirectly related to the Alabama seafood industry.

Media Contact:
Rebecca C. Walden
PR Manager, Alabama Gulf Seafood
(205) 908-1757
Rebecca@bigcom.com