This month, Alabama Tourism is targeting a fan base close to home: Alabamians themselves.
From Gulf Shores to Rocket City, there are a lot of miles to cover by boat, car, train, plane or space ship. A new campaign, Sweet Home Saving, will feature deals from more than 500 Alabama restaurants, hotels, events, attractions and retailers throughout the month of August.
The campaign’s August timeframe falls perfectly with Alabama Restaurant Week, when a number of the state’s best restaurants (many serving Alabama Gulf Seafood) will be offering meals for a better-than-normal price. Restaurants such as the Saltwater Grill in Point Clear, the Tin Top Restaurant and Oyster Bar in Bon Secour, Felix’s Fish Camp in Spanish Fort and many others will be participating.
But the sea isn’t just for food. Down Under Dive Shop in Gulf Shores will be offering a 10 percent off kayaks, scuba or tank refills. (Nearby — about 19.5 miles south of Perdido Pass – is a 271-foot Dutch cargo ship that was sunk this spring to become a large artificial reef diving destination.)
The campaign was created for the Alabama Restaurant and Hospitality Association to help Alabama residents explore their home state throughout the summer month between peak travel season and the return of the school year. A new website, sweethomesaving.com, allows for searching for deals based on destination or category.
“Our restaurants, hotels and tourist attractions know and appreciate the value of the support they receive from Alabama citizens,” said ARHA President Larry Fidel. “This campaign is designed to provide special value to show our appreciation for this support.”
The campaign kicked off in late July and in August will include television, print and radios advertisements the first three weeks of August. Campaign sponsors include Alabama Seafood Marketing Commission, the Alabama Tourism Department, the Birmingham Barons, VisitSouth, and the Alabama Gulf Coast Convention and Visitors Bureau, the Mobile Convention and Visitors Bureau, the Huntsville Convention and Visitors Bureau, the Montgomery Convention and Visitors Bureau and the Dothan Convention and Visitors Bureau.